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Marketing Automation Specialist

Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience with SendPulse or similar platforms
  • Understanding of email marketing best practices and automation strategies
  • Analytical skills for data interpretation
  • Communication and project management skills
  • Experience with CRM systems and integration
  • Bachelor’s degree in Marketing Business or related field
  • 4+ years of experience in marketing automation or related role

Nice to have

  • Strong networker and relationship builder
  • Attention to detail
  • Strong analytical skills
  • High standard of work

Day to day

  • Design, implement, and optimize automated marketing campaigns using SendPulse.
  • Drive lead generation and improve customer engagement through automation.
  • Collaborate with the marketing team to ensure automation aligns with overall marketing goals.
  • Analyze campaign performance and optimize strategies based on data insights.
  • Maintain and update contact lists and segments for targeted outreach.