Marketing Automation Specialist
Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience with SendPulse or similar platforms
- Understanding of email marketing best practices and automation strategies
- Analytical skills for data interpretation
- Communication and project management skills
- Experience with CRM systems and integration
- Bachelor’s degree in Marketing Business or related field
- 4+ years of experience in marketing automation or related role
Nice to have
- Strong networker and relationship builder
- Attention to detail
- Strong analytical skills
- High standard of work
Day to day
- Design, implement, and optimize automated marketing campaigns using SendPulse.
- Drive lead generation and improve customer engagement through automation.
- Collaborate with the marketing team to ensure automation aligns with overall marketing goals.
- Analyze campaign performance and optimize strategies based on data insights.
- Maintain and update contact lists and segments for targeted outreach.
