Marketing Automation Specialist
Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience with SendPulse or similar marketing automation platforms
- Strong understanding of email marketing best practices and automation strategies
- Excellent analytical skills and ability to interpret data for decision-making
- Effective communication and project management skills
- Experience with CRM systems and integration is a plus
- Bachelor’s degree in Marketing, Business, or related field
- 4+ years of experience in marketing automation or related role
Nice to have
- Strong networker and relationship builder
- Attention to detail
- Strong analytical skills
- Comfortable with numerical data
Day to day
- We are seeking a detail-oriented Marketing Automation Specialist with expertise in SendPulse to design, implement, and optimize automated marketing campaigns.
- The ideal candidate will leverage SendPulse to drive lead generation, improve customer engagement, and enhance overall marketing efficiency.
- The candidate will develop and execute automated email and SMS campaigns, analyze campaign performance, and collaborate with the marketing team to align automation with overall marketing goals.
- The role also involves maintaining and updating contact lists and segments, and creating and managing workflows, triggers, and personalized messaging.
