Marketing Automation Specialist

Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience with SendPulse or similar marketing automation platforms
  • Strong understanding of email marketing best practices and automation strategies
  • Excellent analytical skills and ability to interpret data for decision-making
  • Effective communication and project management skills
  • Experience with CRM systems and integration is a plus
  • Bachelor’s degree in Marketing, Business, or related field
  • 4+ years of experience in marketing automation or related role

Nice to have

  • Strong networker and relationship builder
  • Attention to detail
  • Strong analytical skills
  • Comfortable with numerical data

Day to day

  • We are seeking a detail-oriented Marketing Automation Specialist with expertise in SendPulse to design, implement, and optimize automated marketing campaigns.
  • The ideal candidate will leverage SendPulse to drive lead generation, improve customer engagement, and enhance overall marketing efficiency.
  • The candidate will develop and execute automated email and SMS campaigns, analyze campaign performance, and collaborate with the marketing team to align automation with overall marketing goals.
  • The role also involves maintaining and updating contact lists and segments, and creating and managing workflows, triggers, and personalized messaging.