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AudaCity Capital Management logoAudaCity Capital Management

Marketing Automation Specialist

Skills
Ad ServingAttention To DetailContact ListsData AnalyticsDigital MarketingMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience with SendPulse or similar marketing automation platforms
  • Strong understanding of email marketing best practices and automation strategies
  • Excellent analytical skills and ability to interpret data for decision-making
  • Effective communication and project management skills
  • Experience with CRM systems and integration is a plus
  • Bachelor’s degree in Marketing, Business, or related field
  • 4+ years of experience in marketing automation or related role

Nice to have

  • Strong networker and relationship builder
  • Attention to detail
  • Strong analytical skills
  • Comfortable with numerical data

Day to day

  • We are seeking a detail-oriented Marketing Automation Specialist with expertise in SendPulse to design, implement, and optimize automated marketing campaigns.
  • The ideal candidate will leverage SendPulse to drive lead generation, improve customer engagement, and enhance overall marketing efficiency.
  • The candidate will develop and execute automated email and SMS campaigns, analyze campaign performance, and collaborate with the marketing team to align automation with overall marketing goals.
  • The role also involves maintaining and updating contact lists and segments, and creating and managing workflows, triggers, and personalized messaging.