Marketing Automation Specialist
Skills
CampaignsClient RelationsMarket ResearchMarketingOffline MarketingPublic RelationsSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in email marketing or marketing automation with strong focus on building and managing automated flows
- Deep understanding of email marketing platforms Klaviyo SendGrid Drip and automation platforms Zapier
- Excellent analytical skills with the ability to interpret data and drive decision-making
- Passionate about understanding customer needs and crafting email experiences that resonate to drive sales
- Meticulous attention to detail to ensure flawless execution of automated flows
- Ability to troubleshoot technical issues and identify opportunities for improvement
Day to day
- Build and optimize automated email flows across various stages of the customer journey
- Leverage customer data to create dynamic segments and deliver highly targeted personalized email experiences
- Design and implement complex trigger-based emails based on specific customer actions
- Continuously test and refine email elements to maximize performance
- Monitor key metrics and generate actionable insights to inform future strategies