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Marketing Automation Specialist
Skills
Attention To DetailCampaignsCritical ThinkingEmail MarketingHubspotHubspot Marketing HubLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in deploying and optimizing email campaigns within a B2B tech environment.
- Strong knowledge and certification in Hubspot Marketing Hub or equivalent.
- Expertise in database management and email marketing best practices.
- Strong analytical skills with a keen understanding of data-driven marketing strategies.
- Excellent project and time management capabilities capable of managing multiple projects in a complex setting.
Nice to have
- Canva
- Excel
- Visual Design
- AI Tools
Day to day
- Develop and execute comprehensive email marketing campaigns using Hubspot including segmentation testing and automation.
- Craft innovative and engaging email content focusing on subject lines copies and visuals to maximize audience interaction.
- Implement A/B testing strategies to optimize email campaign elements and analyze results to enhance future campaigns.
- Maintain Hubspot landing pages and forms ensuring high-quality standards.
- Coordinate data management and integration between Hubspot and Salesforce CRM.
- Ensure all campaigns comply with relevant regulations ensuring high deliverability and compliance.
- Produce detailed campaign analysis and provide actionable insights to improve performance.
Hiring process
- Submit an online application
- Interview with the marketing team
- Final interview with HR department
- Background check