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Marketing Automation Specialist

Skills
AnalyticsAttribution ModelingAutomationCampaignsData AnalyticsMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science
  • Proficiency in SQL and writing scalable queries
  • Curiosity, accuracy, and quick learning ability
  • Strong communication, organization, and teamwork skills
  • 3+ years of experience in an analytics-related role, preferably in ecommerce
  • 3+ years of experience with marketing automation tools

Nice to have

  • Experience in web analytics
  • Attribution modeling
  • Audience building
  • Data visualization software
  • Experience with large-scale, paid media accounts
  • Knowledge of Python and Liquid

Day to day

  • Develop marketing automation systems and capabilities
  • Transfer large amounts of data to marketing automation tools
  • Collaborate to optimize marketing channels through data analysis
  • Define customer segments for targeted marketing
  • Perform exploratory data analysis on extensive marketing data
  • Work with stakeholders on measurement projects