Marketing Content Designer
Skills
Adobe PhotoshopCost Per LeadLanding PagesLead GenerationMagazinesMagnetsMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Associate's degree in a design-related field required
- Bachelor's in marketing communications or a design-related field preferred
- 2 to 4 years of experience in a design role preferably in marketing advertising or performance and direct-response creative
- Demonstrated ability to think like a marketer understanding funnels lead generation and how creative choices affect cost per lead and conversion
- Advanced knowledge of Photoshop and InDesign and intermediate knowledge of Illustrator
- Understanding of print production requirements including bleeds trim and color specs for magazine and direct-mail pieces
- Comfortable being partner-facing and stakeholder-facing with confidence joining calls asking informed questions and offering an original point of view
- Familiarity with AI tools such as Claude ChatGPT Midjourney or Replit is a plus
- Willingness to learn and adopt AI-assisted workflows required
- Submission of a portfolio demonstrating marketing work that drives action such as lead magnets paid ads or direct mail ideally with evidence of performance results
Nice to have
- Marketer-minded
- Partner-facing
- Stakeholder-facing
- AI-curious
- Performance-focused
Day to day
- Own top-of-funnel and paid-advertising creative for the core business, developing fresh concepts independently and with the advertising team
- Track creative performance using clicks engagement and cost per lead, then proactively iterate with new variants for testing
- Build brand and educational content for financial and insurance verticals while designing partner-facing co-marketing materials and conference assets