Marketing Content Writer
Skills
B2B2CB2CContent CreationEnglishJournalismLegal WritingManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree preferred in English creative writing marketing journalism or public relations
- Minimum 3 years professional writing experience in a marketing environment with published portfolio
- Experience drafting ad or marketing copy
- Experience using generative AI tools such as ChatGPT for copywriting
- Working knowledge of SEO and GEO practices including keyword research and on-page optimization
- Business or marketing experience in the US market required
- Excellent US English written and verbal communication skills
- Comfortable writing about technology for marketing purposes
- Able to learn new applications related to copy and design work
- Understanding of B2C B2B and B2B2C messaging
- Strong logical mindset
- Strong growth mindset
- Good team player
- Able to champion a brand voice
- Comfortable with remote working
- Self-motivated
- Good time management
- Able to work to tight deadlines
- Attention to detail
- Enquiring mind and willingness to research
- Able to empathize with a target audience
- Good listener and willing to ask questions
Nice to have
- Strong logical mindset
- Strong growth mindset
- Good team player
- Brand voice advocate
- Remote working comfort
- Self-motivated
- Good time management
- Attention to detail
- Enquiring mind
- Empathy for audience
- Good listener
Day to day
- Draft original blog articles email newsletters course and program pages social copy and ad copy
- Audit and correct existing website content for accuracy consistency brand tone and SEO health
- Edit comment on and proofread content created by the copy team and external writers while researching information as needed