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Marketing CRM Lead

Skills
AnalyticsAudience SegmentationBusinessCustomer ExperienceOptimizationOptimizing PerformancePersonalization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Experience leading large-scale migrations of customer communications
  • Demonstrated success rebuilding and maintaining email sender reputation IP health and deliverability performance in complex environments
  • Deep understanding of email authentication protocols and deliverability infrastructure
  • Experience developing communication governance models across multiple business stakeholders
  • Strong understanding of customer lifecycle communications operational messaging transactional messaging and marketing communications
  • Proven ability to balance technical platform requirements with customer experience brand expression compliance considerations and business goals

Nice to have

  • Strategic
  • Collaborative
  • Analytical
  • Detail-oriented
  • Customer-focused
  • Technically strong

Day to day

  • Lead the transformation of customer-facing email and SMS communications into a centralized and scalable CRM platform.
  • Own and optimize the Braze platform while building journeys across email SMS push in-app and emerging channels.
  • Partner across Product Engineering Servicing Marketing Operations Brand and Creative to migrate communications preserve compliance and improve customer experience.
  • Develop segmentation experimentation deliverability and reporting strategies that strengthen engagement conversion and business impact.

Hiring process

  • On camera virtual interviews are required
  • Reasonable accommodation can be requested if needed