Remote Marketing Data Analyst Job in UK OVO

Who you are

• Proficiency in using SQL - this is a must!
• Knowledge of marketing customer acquisition cross sell and retention techniques
• Understanding of marketing data management techniques
• Knowledge of marketing testing approaches
• Knowledge of data and system security principles
• Data governance excellence
• Detailed knowledge of GDPR legislation impact on marketing
• Agile methodologies for delivery
• Marketing database skills including data enhancement and quality improvement experience
• Segmentation and propensity modelling
• Applied statistics skills - statistical testing regression etc
• Understanding of Marketing automation concepts
• Integration of digital data and tools e.g. Google Analytics

What the job involves

• Work collaboratively with the Marketing Communications team and other Retail colleagues to deliver an agreed data strategy and commercial objectives
• Liaise with various marketing and product stakeholders on campaign requirements interrogating and understand their needs to be able to clearly identify the underlying data required to support them
• Monitor and review Marketing data health and quality status Determine and agree with stakeholders the most appropriate metrics against which we will measure success
• Support delivery of reporting requirements building the appropriate dashboards and reports to monitor the performance of all our comms
• Where connections to data do not exist carry out the work required to extend our marketing data sets
• At all times ensure that we are GDPR complaint