Marketing Development Representative
Skills
BusinessContextContinuous ImprovementMarketing AnalyticsReferralsSalesSales Leadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Business Marketing Communications or related field
- Exceptional verbal and written communication skills
- Ability to engage senior business and technology leaders
- Strong organizational skills to manage high lead volumes and time-sensitive SLAs
- Data-driven mindset to track interpret and act on performance metrics and pipeline data
- Curiosity about the technology industry market trends and research advisory services
- 1–2 years of experience in sales development inside sales marketing or customer-facing role
- Hands-on experience with CRM platforms preferably Salesforce and sales engagement tools such as SalesLoft
- Familiarity with lead qualification frameworks such as BANT MEDDIC or SPIN
- Exposure to LinkedIn Sales Navigator ZoomInfo or similar tools
Nice to have
- Driven
- Intellectually curious
- Organized
- Data driven
- Commercially aware
Day to day
- Serve as the critical link between marketing and global sales by converting leads into qualified pipeline opportunities.
- Conduct structured discovery conversations to assess buyer intent fit and urgency while using proven qualification frameworks.
- Manage rapid follow-up across inbound leads campaigns events and analyst referrals while maintaining accurate CRM records and coordinated handoffs.