Marketing Development Representative
Skills
BusinessContextContinuous ImprovementMarketing AnalyticsReferralsSalesSales Leadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Business Marketing Communications or related field
- Exceptional verbal and written communication skills
- Ability to engage senior business and technology leaders
- Strong organizational skills to manage high lead volumes and competing priorities
- Ability to work to time-sensitive SLAs
- Data-driven mindset with ability to track and act on metrics and pipeline data
- Curiosity about the technology industry and market trends
- 1–2 years experience in sales development inside sales marketing or customer-facing role
- Hands-on experience with CRM platforms preferably Salesforce
- Experience with sales engagement tools such as SalesLoft
- Familiarity with lead qualification frameworks such as BANT MEDDIC or SPIN
- Exposure to LinkedIn Sales Navigator ZoomInfo or similar tools
Nice to have
- Driven
- Intellectually curious
- Organized
- Data-driven
- Commercially aware
- Collaborative
- High initiative
Day to day
- Serve as the key link between marketing and sales by converting inbound leads and engagement into qualified pipeline opportunities
- Conduct structured outreach and discovery across phone email and LinkedIn to assess intent fit and urgency using BANT
- Manage event analyst and campaign follow-up with timely tailored communication and detailed CRM updates in Salesforce
- Collaborate with Account Executives Field Marketing and leadership to improve lead quality handoff and pipeline progression