Marketing Events Specialist
Skills
Software As A ServiceCustomer SuccessEasily AdaptableEvent MarketingExecuting EventsFederal LawHealthcare
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Communications Business or related field
- 3–6 years of experience in digital events webinar production or virtual event management in a B2B SaaS environment
- Hands-on experience with virtual event platforms such as Sequel.io ON24 Cvent Zoom Webinars or similar
- Data-oriented mindset with ability to pull reports analyze engagement metrics and recommend program improvements
- Strong project management skills with the ability to manage multiple concurrent digital programs accurately
- Familiarity with marketing technology including Salesforce Marketing Cloud Higher Logic and Qualtrics or similar tools
- Excellent written and verbal communication skills with the ability to collaborate cross-functionally
Nice to have
- Healthcare SaaS experience
- Highly regulated B2B background
- User group program experience
- Customer event experience
- Community-driven digital experience
- Self-managed remote worker
- Detail-oriented
Day to day
- Own and evolve the digital production of virtual user group sessions and webinars
- Manage end-to-end live and on-demand event production including setup rehearsals facilitation and execution
- Analyze engagement data and translate performance trends into actionable recommendations for future events
