Marketing Events Specialist

Skills
Software As A ServiceCustomer SuccessEasily AdaptableEvent MarketingExecuting EventsFederal LawHealthcare
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing Communications Business or related field
  • 3–6 years of experience in digital events webinar production or virtual event management in a B2B SaaS environment
  • Hands-on experience with virtual event platforms such as Sequel.io ON24 Cvent Zoom Webinars or similar
  • Data-oriented mindset with ability to pull reports analyze engagement metrics and recommend program improvements
  • Strong project management skills with the ability to manage multiple concurrent digital programs accurately
  • Familiarity with marketing technology including Salesforce Marketing Cloud Higher Logic and Qualtrics or similar tools
  • Excellent written and verbal communication skills with the ability to collaborate cross-functionally

Nice to have

  • Healthcare SaaS experience
  • Highly regulated B2B background
  • User group program experience
  • Customer event experience
  • Community-driven digital experience
  • Self-managed remote worker
  • Detail-oriented

Day to day

  • Own and evolve the digital production of virtual user group sessions and webinars
  • Manage end-to-end live and on-demand event production including setup rehearsals facilitation and execution
  • Analyze engagement data and translate performance trends into actionable recommendations for future events