Marketing Executive

Skills
CampaignsContent DevelopmentCreativity And InnovationGrowth HackingGrowth MarketingMarketing CampaignsPay Per Click
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Own the Chaser website and implement SEO strategies
  • Manage Chaser’s SEO agency to continually optimise the website
  • Setup and manage Chaser’s monthly PPC advertising campaigns
  • Manage content agency for SEO content
  • Create growth hacks and campaigns to improve lead generation
  • Promote new resources such as whitepapers and guides to capture leads
  • Manage affiliate promotional channels
  • Optimise Chaser’s use of social media
  • Report on digital marketing metrics and PPC advertising campaign success
  • Proven track record of growing website traffic, conversions, or demand generation

Nice to have

  • Experience with Hubspot’s CRM
  • PPC experience with platforms: Linkedin ads, Google Ads, Google Display network
  • Startup/high growth environment experience
  • Charismatic, driven and results-driven

Day to day

  • Support the marketing team with digital and demand generation efforts
  • Helping Chaser grow its brand awareness and generate demand
  • Report to the Head of Marketing and manage multiple campaigns and deadlines simultaneously