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Marketing Executive
Skills
Analytical SkillsCreativity And InnovationMarketingSocial MediaTime Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Qualification in Marketing or related discipline and/or one year’s+ experience in a similar role
- Familiarity with marketing automation tools, CRM and CMS tools, and able to learn new applications quickly
- Proven ability in writing engaging content
- Strong time management skills
- Excellent organisation skills and attention to detail
Nice to have
- Working knowledge of design software packages (e.g. InDesign, Photoshop, Canva)
- Hands-on experience using marketing automation tools such as Pardot
- Experience setting up and managing webinars and events
- Experience working in a B2B marketing environment
Day to day
- Assist with the creation, execution and management of strategic marketing campaigns from initial content creation through to performance tracking and reporting
- Execute digital marketing campaigns including social media, email campaigns, and online advertising to increase brand awareness, drive traffic, and achieve business growth objectives
- Work collaboratively with the sales and product teams for the creation of campaign content, provision of sales collateral, customer newsletter, and overall brand support
- Manage the production and updating of marketing materials such as flyers, customer collateral, case studies, product leaflets
- Liaise with third-party agencies as required