Demand generation to drive inbound leads across multiple channels including LinkedIn and Google
Develop and execute Search Engine Optimisation (SEO) initiatives to increase the number of visitors to our website. Aligned to this conduct keyword research so that CF Benchmarks appears high up search engine page rankings. Also use results of research to provide insights and informs to other members of the team
Plan and deliver paid search campaigns to drive increased traffic to the website
Email marketing support specifically building automated campaign lead nurture flows
Analyse campaign results and based on learnings make recommendations for improvements to continually drive results
Support the marketing lead to monitor the rapidly evolving digital marketing space and identify emerging marketing communications channels that will help us further build marketing capabilities aligned with our business objectives