Marketing Lead - Growth & Scale
Skills
Software As A ServiceBusiness Process ImprovementCommercial MarketingContinuous ImprovementCustomer SuccessMarketing StrategyProgrammes
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Has owned end-to-end marketing performance for a BU segment or revenue line in a B2B environment
- Comfortable with the full funnel from acquisition through to retention and expansion not just top-of-funnel
- Has worked closely with Sales and Customer Success as commercial partners not just internal clients
- Has coached or managed junior team members
- Operates well in matrixed environments and gets things done through influence as much as authority
- Impeccable attention to detail and a high degree of accuracy
- Excellent written and verbal communication skills
- You must be comfortable with working in a remote-first environment
Nice to have
- SaaS background
- Fintech background
- Scaleup experience
- Startup experience
- Remote-first experience
- Shared marketing exposure
- Shares knowledge
Day to day
- Lead the BU marketing strategy and build a clear, prioritised roadmap for Growth and Scale.
- Drive pipeline and demand generation across acquisition channels while improving lead quality with Sales.
- Own lifecycle and retention marketing, supporting customer communications, renewals and expansion with Customer Success.
- Track performance reporting across pipeline contribution, conversion and retention, while coaching two Marketing Coordinators and aligning with central Marketing.
Hiring process
- Apply online
- 20-minute screening call
- 45-minute interview with the hiring manager and team member
- Task-based assignment
- 45-minute team cultural interview
- 30-minute interview with the CEO