Marketing Lead, Growth Marketing
Skills
ShopifyCalibrationChannel StrategyConversion TrackingDatabasesGoogle Merchant CenterInterest Rates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Successful track record managing SEM and product-feed-based advertising at scale
- Direct experience with product feed management and Merchant Center operations
- Experience with SQL and database querying fundamentals
- Working knowledge of conversion tracking infrastructure and attribution mechanics
- Experience partnering with engineering and data science on technical marketing problems
- Ability to design structured experiments with hypotheses kill criteria and measurement plans
- Strong stakeholder communication skills for leadership and finance audiences
- Ability to thrive in a fast-paced ambiguous environment
Nice to have
- Technically sharp
- Data-driven
- Strategic
- Collaborative
- Resilient
- Resourceful
Day to day
- Own day-to-day operations of Google product advertising campaigns across Performance Max Shopping Search Ads and emerging channels
- Design and run high-velocity experiments across bidding campaign structure audiences creative and landing pages
- Partner with engineering data science and creative teams to improve feed health conversion signals measurement rigor and campaign performance