Marketing Lead
Skills
Software As A ServiceAnalytical SkillsBriefingCustomer BaseEnterprise DataFAQISO 27001
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- We do not work with jerks or people with big egos
- B2B enterprise marketing experience in professional services SaaS implementation consulting or similar trusted advisor sales
- Experience building demand generation from near-zero
- Hands-on account-based marketing experience with a finite account list
- Strong thought-leadership and content writing for technical enterprise audiences
- Comfort creating sales enablement materials such as battlecards and objection guides
- Ability to move quickly on news and market events
- Fluency in enterprise data ops or workflow tooling
- Excellent written communication skills for enterprise buyers
- Must comply with ISMS ISO 27001 policies
Day to day
- Build a demand generation engine from scratch for a finite universe of enterprise accounts using account-based marketing
- Create credible technical content that helps anxious enterprise buyers trust the company and understand the value of Airtable-based solutions
- Produce fast-turnaround reactive materials such as deal analysis FAQs executive briefings and market commentary
- Develop and maintain sales enablement assets including battlecards objection guides competitive positioning and case studies