Marketing Lead

Skills
Data AnalyticsExternal AgenciesInterest RatesLanding PagesMarketing AnalyticsOptimizationPresentations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Marketing Communications Digital Marketing Business or related field
  • 6 to 8+ years of progressive marketing experience in regulated industries
  • Strong experience managing integrated marketing campaigns from strategy through execution
  • Hands-on experience with HubSpot Marketing Hub
  • Experience with email marketing marketing automation CRM integration and campaign analytics
  • Experience managing websites using CMS platforms and implementing SEO best practices
  • Strong project management and organizational skills
  • Excellent written verbal and visual communication skills
  • Experience working with compliance and regulatory review processes

Nice to have

  • Analytical
  • Detail-oriented
  • Collaborative
  • Innovative
  • Organized

Day to day

  • Lead integrated marketing campaigns that drive advisor acquisition brand awareness and business growth
  • Produce compliance-approved collateral and advisor communications from concept through final delivery
  • Own HubSpot website updates content management analytics and AI-enabled marketing workflows to improve speed and output