Marketing Lead
Skills
Data AnalyticsExternal AgenciesInterest RatesLanding PagesMarketing AnalyticsOptimizationPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Communications Digital Marketing Business or related field
- 6 to 8+ years of progressive marketing experience in regulated industries
- Strong experience managing integrated marketing campaigns from strategy through execution
- Hands-on experience with HubSpot Marketing Hub
- Experience with email marketing marketing automation CRM integration and campaign analytics
- Experience managing websites using CMS platforms and implementing SEO best practices
- Strong project management and organizational skills
- Excellent written verbal and visual communication skills
- Experience working with compliance and regulatory review processes
Nice to have
- Analytical
- Detail-oriented
- Collaborative
- Innovative
- Organized
Day to day
- Lead integrated marketing campaigns that drive advisor acquisition brand awareness and business growth
- Produce compliance-approved collateral and advisor communications from concept through final delivery
- Own HubSpot website updates content management analytics and AI-enabled marketing workflows to improve speed and output
