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Marketing Lead

Skills
DevopsCustomer AcquisitionCustomer Relationship ManagementData VisualizationFinancial OperationsGo-To-Market StrategyMailchimp
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of B2B marketing experience ideally in SaaS or developer tools
  • Proven ability to own and drive pipeline as a solo marketer or small team
  • Strong project management experience running email campaigns GTM campaigns and sales enablement
  • Bias toward action and comfort shipping imperfect work then iterating
  • Ability to market to technical audiences and earn their respect
  • Strong writing skills across website email long-form and social content
  • Hands-on experience with marketing tools such as CRM analytics and email platforms
  • Experience with FinOps developer tools DevOps or cloud infrastructure is a strong plus

Nice to have

  • Self-starter
  • Data driven
  • Strategic thinker
  • Hands-on
  • Collaborative
  • Startup minded
  • Adaptable
  • Clear communicator

Day to day

  • Own and execute the full marketing function across strategy and hands-on delivery
  • Develop customer acquisition plans and improve the marketing funnel using KPIs and data
  • Create compelling content and collateral including website copy blog posts case studies videos and campaign assets
  • Coordinate cross-functionally with engineering product sales and founders to support demos webinars events and launches
  • Help build and grow a small high-impact marketing team as the company expands