RRemoteville
UP.Labs logoUP.Labs

Marketing Lead

Skills
Customer BaseEditorialEnhanced Data Rates For GSM EvolutionGo-To-Market StrategyMarketing AnalyticsSalesSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5-15 years of marketing experience in seed Series A or Series B venture-backed SaaS startups
  • Background in B2B technology marketing for mid-market and enterprise SaaS products
  • Track record of using technology to execute the work of a traditional marketing department
  • Strong interest in AI tooling prompt engineering and marketing automation
  • Sharp editorial eye with ability to simplify complex technology into compelling narratives
  • Experience in AI logistics transportation or supply chain technology preferred
  • Comfort with autonomy ownership and hands-on cross-functional work
  • Strong communication and strategic thinking to ensure high-quality on-brand output
  • Bachelor's degree in marketing communications graphic design or similar field

Nice to have

  • AI-forward
  • High-agency
  • Hands-on builder
  • Autonomous
  • Strategic thinker

Day to day

  • Build and manage automated content pipelines to produce web content social assets presentations and campaigns at high velocity
  • Design and deploy AI-driven go-to-market and brand campaigns that target the right audiences and capture demand
  • Oversee programmatic SEO and digital growth engines that continuously optimize the company’s online footprint
  • Enable sales and business development with dynamic hyper-personalized collateral and deck-generation workflows
  • Refine messaging through AI testing loops and customer feedback to improve positioning and market resonance
  • Identify strategic gaps and recommend high-impact budget allocation to support expansion