Marketing Lead Specialist
Skills
Software As A ServiceInternational MarketingLead GenerationProgrammesMarketoSalesforceIntent Based Platforms
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Seven or more years’ B2B marketing experience, preferably in software, SaaS, or technology
- Proven success delivering field marketing, account-based marketing, and pipeline generation programmes
- Experience working closely with sales and ADR teams to drive account engagement and revenue outcomes
- Strong understanding of marketing and sales technology including Marketo Salesforce and intent platforms
- Strong analytical communication and stakeholder management skills
- Fluency in written and spoken English
- Familiarity with AI tools applied to campaign planning content or performance analysis
- Experience in WMS EAM or CMMS is advantageous
Nice to have
- Commercially minded
- Relationship-led
- Strategic thinker
- Hands-on executor
- AI-first mindset
- Performance-driven
Day to day
- Own sector marketing planning and execution across priority UKI sectors with clear commercial accountability.
- Build integrated full-funnel campaigns, account-based programmes, and field marketing activities to generate qualified pipeline and new logo growth.
- Partner closely with sales, ADR, and marketing teams to align target accounts, optimise performance, and translate activity into measurable revenue outcomes.