Marketing Manager, Content Promotion
Skills
Software As A ServiceBriefingCreative BriefsEarned MediaInstagramJournalismLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Direct experience being the first PR or communications hire or standing up a PR/media relations program from scratch
- Five or more years of experience across B2B social media communications integrated campaigns digital PR or related marketing roles
- Experience working in SEO SaaS martech professional services or another technical B2B environment
- Strong writing and editing skills with work samples that make technical material clear and compelling
- Experience managing brand channels such as LinkedIn YouTube X Instagram or TikTok
- Experience developing campaigns across social email events partnerships earned media and paid promotion
- Experience coordinating writers designers executives subject-matter experts freelancers and external partners
- Working knowledge of paid social strategy audience development creative testing and performance reporting
- Working knowledge of HubSpot campaign management and marketing reporting
- Strong project-management and prioritization skills
- Ability to use AI tools for research ideation analysis drafting and repurposing with strong editorial judgment
Nice to have
- Existing media relationships
- Conference marketing experience
- Founder support experience
- SEO familiarity
- AI Search familiarity
- Agency oversight experience
- Paid search familiarity
Day to day
- Own iPullRank's presence across social media, industry media, partnerships, and events with a clear, strategic point of view.
- Build and manage integrated campaigns that turn technical expertise into engaging content, measurable promotion, and stronger audience growth.
- Coordinate writers, designers, executives, freelancers, partners, and paid media support to launch, improve, and report on campaigns across multiple channels.