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Grove Collaborative logoGrove Collaborative

Marketing Manager, CRM

Skills
ShopifyAlgorithmsAnalyticsBusinessCommandHTMLPersonal Boundaries
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in CRM or lifecycle marketing
  • Deep hands-on experience with Braze including canvases campaigns content blocks Liquid logic segmentation and custom events
  • Comfort with technical complexity including custom event payloads Shopify catalog integrations and subscription platform data
  • Proven A/B testing experience with strong measurement practices
  • Strong analytical instincts tied to business outcomes
  • Solid HTML/CSS proficiency for templates troubleshooting and dynamic content
  • Ability to work autonomously and bring strategic perspective

Nice to have

  • AI-native mindset
  • Technically sharp
  • Analytically driven
  • Collaborative
  • Strategic thinker
  • Creative range

Day to day

  • Own and optimize Grove's lifecycle and trigger ecosystem across Braze canvases and campaigns
  • Design, execute, and operationalize A/B and multivariate tests to improve performance and generate actionable insight
  • Build, QA, and deploy personalized campaigns across email, push, SMS, and in-app channels while collaborating with cross-functional partners