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Grove Collaborative logoGrove Collaborative

Marketing Manager, CRM

Skills
ShopifyAlgorithmsAnalyticsBusinessCommandHTMLPersonal Boundaries
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years in CRM or lifecycle marketing
  • Deep hands-on experience with Braze including canvases campaigns content blocks Liquid logic segmentation and custom events
  • Comfort with technical complexity including custom event payloads Shopify catalog integrations subscription data and recommendation algorithms
  • Proven A/B testing experience with strong experimental design and measurement skills
  • Strong analytical instincts tied to business outcomes
  • Solid HTML/CSS proficiency for templates rendering issues and dynamic content
  • Enough creative range to craft compelling messaging and briefs
  • Ability to operate autonomously and contribute strategic perspective

Nice to have

  • AI-native mindset
  • Strategic thinker
  • Analytical
  • Technically sharp
  • Collaborative
  • Autonomous

Day to day

  • Own and optimize lifecycle and trigger programs across CRM channels with a performance-driven mindset
  • Build and QA Braze campaigns and canvases using advanced segmentation personalization and integrations
  • Analyze campaign and trigger results regularly and translate findings into actionable optimization plans
  • Collaborate with Product Engineering Analytics Creative and Merchandising to deliver technically excellent customer experiences