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Marketing Manager, EMEA
Skills
Content CreationCopywritingMarketing AnalyticsMarketing Budget ManagementMarketing CampaignsMarketing ManagementMedia Engagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree or equivalent, preferably in Communications, Marketing, Public Relations, Media, Journalism, or similar field
- Strong marketing, social media experience
- Experienced Adobe Creative Suite user
- Results-oriented communicator with proven experience of managing marketing campaigns in automotive, auction, entertainment, or luxury goods/events industry
- Global perspective shaped by working with teams and brands around the world
- Excellent written and verbal communication skills, including media writing and copywriting
- Strong project management and organizational skills
- Ability to deliver under time pressure and adhere to internal and media deadlines
- High level of integrity and work ethic
- Ability to manage time effectively in an independent work-from-home environment
- Positive attitude with a strong orientation for partnership and collaboration
Nice to have
- Strong marketing, social media experience
- Experienced Adobe Creative Suite user
- Results-oriented communicator
- Experience managing campaigns
- Experience in automotive, auction, entertainment, or luxury industry
- Global perspective
- Excellent communication skills
- Strong project management
- Organizational skills
- Deliver under time pressure
- Work ethic
- Manage time effectively
- Independent work-from-home environment
- Positive attitude
- Partnership and collaboration
- Collector car knowledge
Day to day
- Implement the marketing strategy and manage the social media presence for Broad Arrow Group companies in the UK and Europe
- Work closely with global marketing team to develop and execute an effective marketing strategy for Broad Arrow Group (BAG) EMEA, focused on building brand awareness and engagement across platforms
- Define OKRs and objectives – both short and long-term
- Manage regional marketing calendar and content creation workflow
- Create and publish content for BAG EMEA website and social media channels, including Instagram, Facebook, LinkedIn, and Twitter
- Provide monthly reports on social media engagement and growth
- Oversee all community management, including responding to comments and DMs, monitoring sentiment, and liaising with appropriate departments as needed
- Manage social media collaborations and influencer partnerships
- Coordinate with car specialists to leverage upcoming consignments for content creation and ensure that marketing campaigns align with business needs
- Ensure staff awareness of social media policy, brand guidelines, and best practices
- Arrange production and on-time delivery of print materials, signage, stationery, and other branded items for BAG auctions and other events
- Provide support on photography and video shoots as required; maintain strong working relationships with photographers, videographers and other suppliers
- Manage regional marketing budget, in line with annual plan
- Conduct monthly competitor and industry analysis to identify trends, gaps, and opportunities and make recommendations for continuous improvement
- Produce post-sale marketing analytics reports