We are an automotive enthusiast brand and global membership organization for car lovers. Ready to hit the road with us?
1510+ employees
eCommerceEntertainmentMediaAutomotive
Open for applications
Role
Who you are
Bachelor’s degree or equivalent, preferably in Communications, Marketing, Public Relations, Media, Journalism, or similar field
Strong marketing, social media experience
Experienced Adobe Creative Suite user
Results-oriented communicator with proven experience of managing marketing campaigns in automotive, auction, entertainment, or luxury goods/events industry
Global perspective shaped by working with teams and brands around the world
Excellent written and verbal communication skills, including media writing and copywriting
Strong project management and organizational skills
Ability to deliver under time pressure and adhere to internal and media deadlines
High level of integrity and work ethic
Ability to manage time effectively in an independent work-from-home environment
Positive attitude with a strong orientation for partnership and collaboration
Desirables
Strong marketing, social media experience
Experienced Adobe Creative Suite user
Results-oriented communicator
Experience managing campaigns
Experience in automotive, auction, entertainment, or luxury industry
Global perspective
Excellent communication skills
Strong project management
Organizational skills
Deliver under time pressure
Work ethic
Manage time effectively
Independent work-from-home environment
Positive attitude
Partnership and collaboration
Collector car knowledge
What the job involves
Implement the marketing strategy and manage the social media presence for Broad Arrow Group companies in the UK and Europe
Work closely with global marketing team to develop and execute an effective marketing strategy for Broad Arrow Group (BAG) EMEA, focused on building brand awareness and engagement across platforms
Define OKRs and objectives – both short and long-term
Manage regional marketing calendar and content creation workflow
Create and publish content for BAG EMEA website and social media channels, including Instagram, Facebook, LinkedIn, and Twitter
Provide monthly reports on social media engagement and growth
Oversee all community management, including responding to comments and DMs, monitoring sentiment, and liaising with appropriate departments as needed
Manage social media collaborations and influencer partnerships
Coordinate with car specialists to leverage upcoming consignments for content creation and ensure that marketing campaigns align with business needs
Ensure staff awareness of social media policy, brand guidelines, and best practices
Arrange production and on-time delivery of print materials, signage, stationery, and other branded items for BAG auctions and other events
Provide support on photography and video shoots as required; maintain strong working relationships with photographers, videographers and other suppliers
Manage regional marketing budget, in line with annual plan
Conduct monthly competitor and industry analysis to identify trends, gaps, and opportunities and make recommendations for continuous improvement
Hagerty is dedicated to fueling car culture and preserving the joy of driving for future generations through its global automotive enthusiast brand and membership organization.