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Marketing Manager
Skills
ShopifyTrainingDigital Marketing ChannelsESPEditorialInfluencer MarketingLifestyle Brands
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong brand strategy positioning and messaging skills
- Experience building and managing consumer-facing brands in DTC fashion home or lifestyle
- Experience in digital marketing channels including paid social search email and lifecycle marketing
- Proficiency in Klaviyo or equivalent ESP and ownership of lifecycle and retention marketing
- Proficiency in Shopify ecommerce and online merchandising best practices
- Ability to analyze performance interpret KPIs and create actionable recommendations
- Excellent written and verbal communication skills
- Proven project management skills in a fast-paced environment
- In-house marketing experience at a founder-led DTC brand or agency serving fashion home or lifestyle brands
- Bachelor’s degree in Marketing Business Communications or related field or equivalent experience
Nice to have
- Strategic
- Collaborative
- Analytical
- Entrepreneurial
- Detail-oriented
Day to day
- Own marketing and editorial strategy across multiple client brands and Buddy + Co.’s own channels
- Plan seasonal campaigns content calendars product launches and brand storytelling with a consistent voice
- Manage lifecycle retention marketing paid media integration KPI reporting influencer opportunities and inbound content