Marketing Manager
Skills
ShopifyContract Research OrganizationExecuting EventsGo-To-Market StrategyHubspotLanding PagesLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6+ years in B2B marketing ideally in digital services agency or consultancy
- Experience across campaigns partners events and optimisation
- Strong understanding of marketing contribution to pipeline and revenue
- Experience with HubSpot or equivalent MAP and Salesforce
- Experience with partner or co-marketing campaigns
- Strong copywriting for emails landing pages and campaign messaging
- Commercial mindset focused on outcomes
- Able to operate independently and take ownership of the region
- Comfortable in a fast-moving collaborative environment
Nice to have
- Commercial mindset
- Independent ownership
- Collaborative
- Hands-on
- Outcome-focused
- Fast-moving
Day to day
- Own UK marketing activity across campaigns partners events and content with clear accountability for pipeline impact
- Plan launch and execute UK go-to-market campaigns that localise messaging offers and channel mix for regional audiences
- Drive partner marketing with Shopify BigCommerce and other ecosystem partners through co-marketing events and demand generation
- Support CRO and Technical SEO positioning by shaping campaigns messaging and offers that build awareness and generate leads
- Manage campaign execution in HubSpot and Salesforce with accurate tracking nurture follow-up and performance optimisation