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Marketing Manager

Skills
AdvertisingAdvertising StrategyAnalyticsBudgetingCampaignsMarketingSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven marketing leadership and social media management experience in the arts
  • Track record of growing nonprofit accounts
  • Strong command of Meta platforms and paid advertising strategy
  • Experience managing digital ad campaigns end to end including budgeting execution and reporting
  • Demonstrated experience using analytics effectively
  • Fluency with AI marketing tools Canva Eventbrite GiveButter and similar platforms
  • Excellent writing skills with a clear warm on-brand style
  • Highly organised self-directed and dependable as a remote team member

Nice to have

  • Performer background
  • Theatre-maker background
  • Classical music experience
  • Opera experience
  • International touring familiarity
  • Multi-market strategy experience

Day to day

  • Lead CTW's digital marketing presence with creative ownership and global reach
  • Develop systems for planning tracking analysis documentation and reporting across campaigns
  • Manage social media content digital advertising newsletters partner marketing and media assets
  • Work closely with a small high-trust team to grow audiences drive sales and strengthen the brand

Hiring process

  • Send a brief cover letter explaining why you, why CTW, and why now
  • Send a 1-page CV or résumé
  • Include 1–3 examples of social media accounts managed with results notes
  • Include links to relevant press or marketing campaigns led
  • Shortlisted candidates complete a first interview
  • Shortlisted candidates complete a second interview based on a proposed CTW marketing strategy