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Marketing Manager
Skills
AdvertisingAdvertising StrategyAnalyticsBudgetingCampaignsMarketingSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven marketing leadership and social media management experience in the arts
- Track record of growing nonprofit accounts
- Strong command of Meta platforms and paid advertising strategy
- Experience managing digital ad campaigns end to end including budgeting execution and reporting
- Demonstrated experience using analytics effectively
- Fluency with AI marketing tools Canva Eventbrite GiveButter and similar platforms
- Excellent writing skills with a clear warm on-brand style
- Highly organised self-directed and dependable as a remote team member
Nice to have
- Performer background
- Theatre-maker background
- Classical music experience
- Opera experience
- International touring familiarity
- Multi-market strategy experience
Day to day
- Lead CTW's digital marketing presence with creative ownership and global reach
- Develop systems for planning tracking analysis documentation and reporting across campaigns
- Manage social media content digital advertising newsletters partner marketing and media assets
- Work closely with a small high-trust team to grow audiences drive sales and strengthen the brand
Hiring process
- Send a brief cover letter explaining why you, why CTW, and why now
- Send a 1-page CV or résumé
- Include 1–3 examples of social media accounts managed with results notes
- Include links to relevant press or marketing campaigns led
- Shortlisted candidates complete a first interview
- Shortlisted candidates complete a second interview based on a proposed CTW marketing strategy
