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Marketing Manager

Skills
Budget ManagementCampaign AnalyticsCampaignsDigital MediaDriving PerformanceEarned MediaMarketing Campaigns
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Minimum of 3 years’ experience in a marketing role, either agency or clientside
  • Hands-on experience running on and offline marketing campaigns in the US at scale
  • Strong understanding and experience in planning activity across paid channels such as TV, Print, Radio, digital media, BVOD and OOH
  • Experience with earned/owned channels such as organic social and app store partner marketing
  • Understanding of a full funnel measurement framework
  • Experience in a data-led environment driving performance through paid and earned media
  • Excellent attention to detail
  • Strong written and oral communication skills
  • Interest in sports or the media & OTT landscape

Nice to have

  • Budget Management
  • Campaign Analytics
  • Campaigns
  • Digital Media
  • Driving Performance
  • Earned Media
  • Marketing Campaigns
  • Offline Marketing
  • Post Campaign Analysis
  • Radio

Day to day

  • Focus on delivering integrated marketing campaigns across the US and UK/Ireland at scale
  • Demonstrate commercial innovation utilising DAZN’s original content, access to premium sports talent and audience reach opportunities
  • Own 360 marketing campaigns driving reach, awareness, and acquisition around some of the biggest boxing events in the world
  • Build and manage relationships with media agencies and partners
  • Manage the DAZN shop front, including merchandising, upcoming events, and landing page optimisation
  • Provide a full funnel framework from Brand, Demand to Conversion and Retention
  • Responsible for budget management, liaising with finance on acquisition performance & forecasting, and post campaign analysis
  • Develop marketing experience in ‘ROW’ markets (200+ countries) as part of the team

Hiring process

  • Provide adjustments for interviews where we can