Marketing Manager
Skills
B2B MarketingEmail MarketingEvent PlanningGoogle AdsGoogle AnalyticsMarketingMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Communications or related field or equivalent experience
- Minimum 5 years B2B marketing campaign management experience
- Proven track record in executing marketing campaigns across digital channels
- Extensive knowledge of ad platforms such as LinkedIn Meta and Google
- Experience with marketing automation platforms preferably HubSpot
- Strong project management problem-solving and interpersonal skills
Nice to have
- Creative
- Analytical
Day to day
- Develop and execute demand generation campaigns across digital channels like LinkedIn and Meta
- Create high-quality content tailored for different audiences addressing their pain points
- Analyze and optimize campaign performance using marketing analytics tools
- Manage content creation and collaborate with designers and copywriters
- Plan and execute B2B events and manage all event logistics
- Work closely with the sales team to ensure timely uptake of MQLs