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Marketing Manager
Skills
AsanaBusiness ReviewsCampaignsGoogle SheetsMarketing AnalyticsMedia StrategyMedia Trends
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Mandatory 5+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry.
- Experience managing budgets across different sizes: experimental to scaled (e.g., millions).
- Media planning experience that includes choosing optimal audiences, channels, platforms, messaging, and ads to meet company goals.
- Fluency across paid social, programmatic display, content syndication, review sites, 3rd party email, and webinar distribution.
- Comfortable working in a fast-moving environment (agency or start-up experience a plus), working autonomously, and not always having perfect information.
- Proven track record of building strong relationships with stakeholders of all levels, enabling yourself as well as your team to do great work.
- Exceptional communicator and collaborative/team mentality.
- Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what.
- Proficiency in Asana, Tableau, Excel and/or Google Sheets.
Nice to have
- Comfortable working autonomously
- Curiosity to understand
Day to day
- As a Global Media Strategist (GMS), you will manage end-to-end media strategy for a Salesforce line of business across NAMER & EMEA.
- Your core focus will be managing the performance and growth of your cloud business(es) through increasing familiarity and consideration, generating quality leads, a high-converting pipeline, and ultimately revenue for our partners in sales.
- You will work cross-functionally with channel strategists, field marketing, product marketing, integrated campaigns, ad partners, AdTech, campaign operations, and media intelligence to build effective and efficient programs.