Marketing Manager
Skills
B2CBriefingCustomer SuccessICPInfluencer MarketingManagementMedical Devices
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Driven measurable commercial outcomes for a B2B business product line segment or channel
- Comfortable across the full funnel from acquisition to expansion
- Some exposure to B2B corporate-buyer audiences or a credible adjacent sector
- Worked closely with Sales and Customer Success as commercial partners
- Comfortable operating in a matrix and influencing without authority
- Confident with numbers and able to build and defend pipeline forecasts and CAC
- Excellent written and verbal communication with accurate commercial copy
- Impeccable attention to detail in a regulated environment
- Hungry ambitious and thrives in a remote-first small-team environment
- UK-based and eligible to work in the UK
Nice to have
- Medical device experience
- Employee benefits knowledge
- Startup or scaleup experience
- Creative briefing confidence
- Existing HR network
Day to day
- Own the B2B marketing strategy and roadmap across digital eyecare management and corporate physical products.
- Drive demand generation through content SEO paid media ABM partnerships referrals and events to build qualified pipeline.
- Lead and coordinate a matrixed marketing team and external partners to deliver sharp compliant B2B assets and measurable revenue outcomes.