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Marketing Manager
Skills
CASCustomer SuccessDecksDigital MarketingLanding PagesPresentation PreparationPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in marketing communications business or related field
- 5+ years of B2B marketing experience
- Strong HubSpot and WordPress experience required
- Experience with inbound marketing paid digital campaigns landing pages retargeting email nurturing and reporting
- Experience in professional services accounting advisory or financial services preferred
- Excellent writing editing communication and project management skills
- Ability to manage multiple campaigns and stakeholders at once
- Experience with partner marketing co-marketing webinars events or sales enablement preferred
Nice to have
- Collaborative
- Innovative
- Relationship-focused
- Detail-oriented
- Growth-minded
Day to day
- Develop and execute inbound digital campaigns to generate qualified CAS leads for the sales team.
- Manage paid ads paid social retargeting landing pages organic social email nurturing and lead capture strategies with a sharp focus on performance.
- Own HubSpot campaign setup tracking workflows attribution and reporting while building dashboards that measure lead quality conversions pipeline influence and ROI.