RRemoteville

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The Knot Worldwide logoThe Knot Worldwide

Marketing Manager

Skills
Campaign EffectivenessContent CreationGoogle AdsKeyword ResearchLink BuildingMarketing CampaignsMarketing Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

  • Developing and executing a comprehensive marketing strategy across various channels including SEO Google Ads and social media platforms
  • Managing all aspects of SEO including keyword strategy on-page optimizations technical best practices and link building
  • Creating and managing Google Ads campaigns to increase website traffic and drive conversions
  • Supporting forecast builds and spend models for various investment scenarios
  • Overseeing social media strategy and execution including content creation community engagement and paid promotions
  • Monitoring and analyzing marketing performance metrics to optimize strategies and campaign effectiveness
  • Collaborating with cross-functional teams to ensure alignment on marketing initiatives and objectives
  • Staying updated on industry trends and best practices in digital marketing