Remote Marketing Operations and Analytics Automation Lead Job in United States The Knot Worldwide

Who you are

• BA/BS degree preferred, with minimum 3-5 years of relevant professional experience in marketing operations, marketing technology, or marketing automation
• Previous SaaS experience highly preferred; understanding of the SaaS business model required
• Extensive background in marketing automation tool management such as Pardot, Marketo or Hubspot
• Deep understanding of the marketing technology landscape and vendor relationship process
• Intimate knowledge of HTML, CSS, JAVA a plus
• Outstanding project management and prioritization skills
• Strong communication, presentation, and relationship management skills
• Comfort working cross-functionally and advocating for your ideas and insights
• Ability to prioritize, set deadlines, and meet aggressive goals
• Analytical problem solver and decision maker with acute attention to detail
• Ability to thrive in fast-paced, changing environment
• Strong proficiency in Excel and Google Sheets
• Preferred experience working with MarTech tools such as ON24, Unbounce, Vidyard, Wordpress, or equivalent
• Knowledge of global data privacy laws, including but not limited to CCPA, GDPR, CAN-SPAM, and CASL

Desirables

• Dream Big
• Love Our Users
• Do the Right Thing
• Hustle Every Day
• Win Together

What the job involves

• Act as the primary knowledge center for Marketing’s technology stack and lead lifecycle processes
• Integrate, manage, and enhance martech systems to optimize system performance, processes, and executional capabilities
• Collaborate with various teams to ensure seamless data capture, management, and integrations between systems
• Support the B2B Marketing campaign hierarchy and reporting framework to convey customer intent and drive strategy
• Analyze marketing operations strategies to drive quality lead identification and increase lead conversion
• Own custom scoring models in our marketing automation platform, and ensure continuity with distribution and prospect scoring
• Partner with legal to ensure compliance with Privacy, Information Security, and Data Governance protocols and laws
• Develop and implement best practices and documentation for standardized operating procedures
• Drive implementation of new tools to our marketing tech stack, and manage rollout and communications
• Manage B2B marketing vendor relationships and evaluate new vendors in conjunction with our Enterprise team
• Build and manage API integrations with martech and make customizations to Salesforce
• Support martech audits and project manage tech stack migrations when necessary
• Develop campaign reporting and share actionable insights to optimize campaigns