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The Knot Worldwide logoThe Knot Worldwide

Marketing Operations and Analytics Automation Lead

Skills
Attention To DetailB2B MarketingGoogle SheetsMarketing AnalyticsMarketing AutomationMarketing CampaignsMarketing Operations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • BA/BS degree preferred, with minimum 3-5 years of relevant professional experience in marketing operations, marketing technology, or marketing automation
  • Previous SaaS experience highly preferred; understanding of the SaaS business model required
  • Extensive background in marketing automation tool management such as Pardot, Marketo or Hubspot
  • Deep understanding of the marketing technology landscape and vendor relationship process
  • Intimate knowledge of HTML, CSS, JAVA a plus
  • Outstanding project management and prioritization skills
  • Strong communication, presentation, and relationship management skills
  • Comfort working cross-functionally and advocating for your ideas and insights
  • Ability to prioritize, set deadlines, and meet aggressive goals
  • Analytical problem solver and decision maker with acute attention to detail
  • Ability to thrive in fast-paced, changing environment
  • Strong proficiency in Excel and Google Sheets
  • Preferred experience working with MarTech tools such as ON24, Unbounce, Vidyard, Wordpress, or equivalent
  • Knowledge of global data privacy laws, including but not limited to CCPA, GDPR, CAN-SPAM, and CASL

Nice to have

  • Dream Big
  • Love Our Users
  • Do the Right Thing
  • Hustle Every Day
  • Win Together

Day to day

  • Act as the primary knowledge center for Marketing’s technology stack and lead lifecycle processes
  • Integrate, manage, and enhance martech systems to optimize system performance, processes, and executional capabilities
  • Collaborate with various teams to ensure seamless data capture, management, and integrations between systems
  • Support the B2B Marketing campaign hierarchy and reporting framework to convey customer intent and drive strategy
  • Analyze marketing operations strategies to drive quality lead identification and increase lead conversion
  • Own custom scoring models in our marketing automation platform, and ensure continuity with distribution and prospect scoring
  • Partner with legal to ensure compliance with Privacy, Information Security, and Data Governance protocols and laws
  • Develop and implement best practices and documentation for standardized operating procedures
  • Drive implementation of new tools to our marketing tech stack, and manage rollout and communications
  • Manage B2B marketing vendor relationships and evaluate new vendors in conjunction with our Enterprise team
  • Build and manage API integrations with martech and make customizations to Salesforce
  • Support martech audits and project manage tech stack migrations when necessary
  • Develop campaign reporting and share actionable insights to optimize campaigns