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Marketing Operations And Automation Manager

Skills
Ad Hoc ReportingBrandingCampaignsGrief CounselingHubspotMarketing AnalyticsMarketing Operations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Possess 3-5 years in marketing or sales operations
  • Strong familiarity with audience management, email marketing, and other marketing processes
  • Proficient in HubSpot or other CRM platforms, with a deep understanding of CRM functionalities, automation, and data management
  • Highly adaptable with strong listening skills, capable of effectively collaborating with cross-functional teams to drive results

Day to day

  • Develop and manage audience segmentation efforts to deliver personalized marketing messages tailored to distinct audience segments and customer lifecycle stages
  • Create and deploy new CRM/lifecycle automation to support cross-departmental goals
  • Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively
  • Develop and deploy enablement resources such as 1:1 emails, playbooks, and scripts in conjunction with sales and marketing stakeholders
  • Oversee the end-to-end process of creating, scheduling, and deploying email, push, and text campaigns, including A/B testing where possible, analyzing campaign results and iteratively optimizing performance to achieve strategic objectives
  • Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives
  • Develop dashboards and ad hoc reporting
  • Collaborate closely with the content team to enhance customer engagement and synchronize messaging and branding across all touchpoints
  • Partner with IT and the Marketing Operations Director to drive MarTech roadmap
  • Partner with Marketing Operations and IT teams to ensure data integrity and hygiene, implementing workflow automation to streamline processes and drive operational efficiency
  • And other duties as the goals of the department and company evolve over time