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Marketing Operations Manager
Skills
Professional SkillsCampaignsData AnalyticsDatabase MaintenanceLead GenerationLead ManagementMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Technical problem-solving skills
- Attention to detail and task follow-through
- Excellent communication skills
- Analytical mindset
- Ability to prioritize tasks effectively
- Adaptability under pressure
- Collaboration in dynamic environments
- Administration, configuration, and optimization of martech tools
- Marketing technology vendor management
- Partnership with other departments on lead management
- Database performance tracking, testing, and analysis
- Database maintenance tasks
- System integrations and data syncing
- Technical documentation creation
- Workflow optimization and automation
Nice to have
- Mentorship skills
- Support experience
- Proactivity
- CRM campaign setup knowledge
Day to day
- Manage the administration, configuration, optimization, and database health of our marketing automation platform and other martech tools
- Oversee relationships with marketing technology vendors to ensure smooth project execution
- Partner with Revenue Operations, Sales Development, and Marketing on the lead management process. Track, test, analyze, and report database performance insights to stakeholders. Perform database maintenance tasks to improve data quality and hygiene
- Manage and implement integrations between systems to evolve data syncing and marketing performance insights
- Create and maintain technical documentation for marketing processes, ensuring cross-functional team clarity
- Identify opportunities to optimize workflows, streamline processes, and leverage automation to improve Marketing Operations efficiency
Hiring process
- Not provided