We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

Peaksware has been featured in BuiltInColorado’s Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine’s “Best Places to Work” multiple years in a row. Peaksware has also been honored as a part of Mogul’s “Top 1,000 Companies for Millenial Women Worldwide”. We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace.

We would love to have you join our ever-growing team!


Peaksware Holdings, LLC

We help people achieve their best through deliberate practice.

Company Information

At Alfred Music and MakeMusic, our core belief is simple: everyone has the potential to improve through deliberate practice. Together under the Peaksware portfolio, our two brands bring together world-class educational publishing and cutting-edge music technology to enable musicians, instructors, and creators to unleash their full potential.

Alfred Music inspires generations of musicians through high-quality method books, sheet music, and educational resources. MakeMusic powers the future of music tech through digital platforms like MakeMusic Cloud that transform how music is taught, learned, and practiced. 

When you build your career with us, you join a supportive, creative team dedicated to supporting music educators and inspiring musicians around the world.

General Summary

The Marketing Operations Specialist owns the marketing technology stack for Music Brands. You are the system owner for HubSpot, the person who makes sure our marketing and CRM data is accurate, and the one who turns that data into reporting marketing and sales actually trust.

Working closely with the Sr. Director of Growth, you build the automation, attribution, and reporting infrastructure behind campaigns across MakeMusic and Alfred Music. You partner regularly with Digital Marketing, Content Marketing, and Sales.

You are a continuous learner who treats messy systems and unanswered questions as opportunities to improve, and you value input from team members at all levels.

You will work directly with the Digital Marketing, Sales Team, and Product Marketing Team Members, amongst others. This position reports directly to the Sr. Director of Growth.

Key Responsibilities

HubSpot and Martech Ownership

Serve as primary administrator and system owner for HubSpot across Music Brands, including Marketing Hub, Sales Hub, and CMSBuild and maintain workflows, email sequences, forms, landing pages, lists, and lead nurture programsOwn HubSpot data architecture: custom properties, lifecycle stages, deal pipelines, record associations, and data hygiene standardsOwn campaign and attribution setup, including UTM governance, campaign objects, source tracking, and multi-touch attribution reportingManage integrations across website(experience with wordpress and shopify is a plus), ecommerce, product and trial signup flows, BI tools, and third-party vendors, and validate that data passes correctly end to endDevelop and maintain lead scoring and qualification models to prioritize sales outreach

Reporting and Analysis

Build and maintain reports and dashboards in HubSpot, Google Analytics, and Sigma that give marketing, sales, and leadership a shared view of funnel performanceTrack and analyze traffic, trials, lead generation, conversion rates, customer acquisition cost, and pipeline contribution to surface trends and opportunitiesReconcile data across GA4, Google Search Console, HubSpot, and the data warehouse, resolving discrepancies before they reach stakeholdersProactively communicate performance insights to marketing, sales, and executive stakeholders

Campaign Execution and Optimization

Partner with marketing teams to execute multi-channel campaigns across email, web, social, and paidRun A/B and multivariate tests, including test design, traffic splits, deployment, and results analysisMonitor campaign performance against KPIs and adjust based on what the data shows

Process and Technology

Identify inefficiencies in marketing processes and implement solutions that streamline workflowsDocument processes and best practices so the team can operate without single points of failureEvaluate new marketing technologies, manage vendor relationships, and ensure the existing stack is fully utilized

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Requirements

3+ years in marketing operations, with hands-on HubSpot administration as a system owner rather than an end user. Marketing Hub and Sales Hub both requiredDemonstrated experience building reports and dashboards in a BI tool such as Sigma, Looker, Tableau, or Power BI, including working with warehouse data (Snowflake, BigQuery, or similar)Advanced proficiency in GA4, Google Tag Manager, and Excel or Google Sheets (pivot tables, lookups, modeling)Experience troubleshooting data flow between marketing, CRM, ecommerce, and product systemsExperience with A/B and multivariate testing and using AI tools such as Claude Cowork or OpenAI CodexWorking knowledge of HTML and CSS for email templates and landing pages, and experience with CMS platformsUnderstanding of SaaS business models and the customer lifecycleStrong project management skills and a track record of delivering on timeClear written and verbal communication, including with senior stakeholders

Desired Qualifications: 

Demonstrated ability to take ownership and accountability, and act on goals and objectivesSelf-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectivesStrong teamwork and interpersonal skillsDemonstrated ability to work effectively with diverse teamsProven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don't meet every single requirement? Don't worry. We still want to hear from you and encourage you to apply.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Benefits

Compensation

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $68,550 - $114,250. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. In addition to base salary this position will be eligible for an attractive performance based variable compensation plan.

Benefits and Perks:

Health

We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance programAdditional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available

Disability and Life

We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&DAdditional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available

Additional

We offer a 401(K) including a company matchWe observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resourcesAccess to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers. Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employeesAccess to our onsite Music and Podcast Studio

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Recruiting Agency Notice: We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or our employees. We are not responsible for any fees related to unsolicited resumes.

Marketing Operations Specialist - Alfred Music

What the job involves