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Marketing Operations Specialist

Skills
Analytical SkillsBusinessCampaignsCustomer Relationship ManagementData AnalyticsMarketingMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2–3 years' experience with CRM and marketing automation platforms
  • Hands-on experience building workflows lists and campaign assets
  • Strong data skills including collection manipulation segmentation and enrichment
  • Analytical mindset with reporting dashboards A/B testing and funnel ROI analysis
  • Comfortable with Excel including pivot tables graphs and basic modelling
  • Process-oriented with ability to connect operations to business outcomes
  • Actively uses AI to improve processes team efficiency and data organisation
  • Able to work at pace and adapt quickly to changing priorities

Nice to have

  • Curious
  • Process-oriented
  • Analytical
  • Adaptable
  • Collaborative

Day to day

  • Own and manage marketing systems data and automation across Marketing Sales and Business Unit teams
  • Build and maintain HubSpot workflows lists sequences nurture programmes emails landing pages forms and campaign assets
  • Analyse campaign performance funnel health pipeline contribution and marketing effectiveness while improving processes and AI usage