Marketing Operations Specialist

Day to day

• Design and Implement Customer Journeys: Create comprehensive and personalized customer journeys that nurture prospects through various stages of the marketing funnel ensuring a seamless experience from initial contact to conversion.
• Develop Marketing Automation Programs: Build and execute sophisticated marketing automation programs that streamline our processes enhance our outreach and drive engagement and conversions.
• Lead Template and Asset Development: Lead strategy and build an extensive set of templates for all Facet landing pages and nurture communications ensuring efficiency personalization and alignment with channel-specific best practices.
• Execute Campaigns: Collaborate with the marketing team to plan execute and measure the performance of multi-channel marketing campaigns including email SMS social media digital advertising and outbound dials.
• Monitor Performance Tracking: Track key performance indicators (KPIs) and metrics to monitor the success of marketing campaigns and customer journeys. Provide regular reports and recommendations for improvement.
• Optimize Processes: Continuously evaluate and improve marketing operations processes identifying opportunities for efficiency and effectiveness.
• Optimize Landing Pages: Ensure all landing page experiences are optimized for search responsive design and mobile-first usability. Build and execute an ongoing experimentation roadmap to maximize engagement and conversion rate optimization (CRO) across all templates.
• Integrate MarTech Tools: Collaborate with the Website team to identify prioritize and integrate best-performing MarTech tools to support full-funnel cross-channel growth marketing performance.
• Lead Growth Marketing Campaigns: Lead segment-specific growth marketing campaign strategy development and ongoing optimization including referral programs winback campaigns and aged leads nurturing.