Marketing Principal
Skills
Continuous ImprovementCustomer SuccessDigital MarketingMarketing StrategyOffline MarketingPlaysPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Communications Digital Media Digital Marketing or related field or equivalent experience
- 8+ years of marketing client services or account leadership experience
- Agency experience strongly preferred
- Proven ability to lead multiple accounts complex teams and client relationships simultaneously
- Strong strategic thinking with ability to turn insights into actionable recommendations
- Demonstrated success developing and managing high-performing teams
- Confidence presenting to and influencing clients and internal leadership
- Excellent communication skills including strategic presentations and POVs
- Strong judgment emotional intelligence and stakeholder management skills
- Experience managing planning processes scopes budgets and performance at portfolio level
- Ability and expectation to travel up to 10% mainly for in-person events
Nice to have
- Strategic thinker
- Client-focused
- Leadership presence
- High emotional intelligence
- Collaborative
Day to day
- Lead Eastern region marketing strategy and client partnerships across utility programs, guiding direction and elevating quality of work.
- Oversee account management teams and campaign execution across online and offline marketing, events, lead generation, email marketing, and paid and social media.
- Develop strategic recommendations, POVs, and integrated campaigns that align business objectives with customer insights and program goals.