Marketing Principal
Skills
Continuous ImprovementCustomer SuccessDigital MarketingMarketing StrategyOffline MarketingPlaysPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Communications Digital Media Digital Marketing or related field or equivalent experience
- 8+ years of marketing client services or account leadership experience
- Agency experience strongly preferred
- Proven ability to lead multiple accounts complex teams and client relationships simultaneously
- Strong strategic thinking with ability to translate insights into actionable recommendations
- Demonstrated success developing and managing high-performing teams
- Confidence presenting to and influencing clients and internal leadership
- Excellent communication skills including strategic presentations and POVs
- Strong judgment emotional intelligence and stakeholder management
- Experience managing planning processes scopes budgets and portfolio-level performance
- Ability to travel up to 10% mainly for in-person events
Nice to have
- Strategic
- Client-focused
- Collaborative
- High-impact
- Analytical
- Adaptable
Day to day
- Lead regional marketing strategy across Eastern utility accounts, setting direction and elevating client partnerships and account performance
- Oversee integrated campaigns spanning online and offline marketing, events, lead generation, email, paid media, and social media
- Mentor and develop account management teams while driving strategic thinking, quality improvement, and growth opportunities