Marketing Scientist
Skills
Business IntelligenceData AnalyticsDatabasesDownstream Oil And GasEvent MarketingHealthcareMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong analytical skills in marketing performance measurement including ROI ROAS MMM and attribution
- Proficiency in SQL and either Python or R for data analysis and modelling
- Experience with digital analytics platforms such as Mixpanel GA4 or Adobe Analytics
- Familiarity with A/B testing tools and experiment evaluation
- Ability to work with affiliate data paid media data and campaign calendars
- Strong data visualisation skills using Tableau Power BI Looker or similar
- Excellent communicator able to translate data into business insights
- Previous experience in high-transaction industries is a plus
Nice to have
- Data-driven
- Commercially minded
- Detail-oriented
- Collaborative
- Clear communicator
Day to day
- Drive marketing performance measurement to link activity with financial outcomes and prove ROI and ROAS.
- Build dashboards, reporting frameworks, and cohort analyses that uncover optimisation opportunities and downstream customer value.
- Support experimentation and marketing mix modelling by analysing tests, validating data, and turning complex results into clear recommendations.