Marketing Specialist (CRM/Lifecycle)
Skills
Analytical SkillsTrainingCustomer Relationship ManagementData PrivacyGenerosityLeadershipMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years CRM experience with end-to-end campaign ownership
- Hands-on experience with Braze strongly preferred
- Ability to manage competing priorities autonomously in a fast-paced environment
- Experience executing email in-app and push campaigns with measurable impact
- Ability to collaborate with leadership on CRM priorities
- Data-driven mindset with analytics and segmentation skills
- Strong written and verbal communication skills
- Experience working with cross-functional teams and stakeholders
- Strong attention to detail and problem-solving skills
- Understanding of US gambling data protection and privacy regulations
Nice to have
- Autonomous
- Proactive
- Collaborative
- Detail-oriented
- Resourceful
- Creative
- Analytical
Day to day
- Own and execute multi-channel CRM campaigns across email in-app modals and push notifications.
- Manage customer journeys through onboarding retention reactivation and loyalty stages to drive measurable engagement.
- Analyze campaign results test improvements and partner with creative and marketing teams to optimize performance and customer communications.