Remote Marketing Specialist Job in Raleigh-Durham-Chapel Hill Apex Systems

Who you are

• 5-7 years managing cross-channel lifecycle campaign
• Email HTML campaign experience at high volume/Cross lifecycle marketing campaigns
• Capacity to know and understand tools (automation tools like Braze, Adobe, etc.), also some house made tools.
• Foundational understanding of customer privacy and permissions regulations (e.g. CCPA, GDPR, COPPA)
• Super sharp, good communication skills

What the job involves

• Become a subject matter expert for tools and technologies across Growth Marketing Operations team including multiple message surfaces & proprietary tools.
• Ensure all platforms are fully leveraged to their maximum potential.
• Monitor and ensure all technical aspects of marketing campaigns are executed properly & efficiently.
• Conduct regular system checks and optimizations to ensure all operations meet the required standards.
• Act as the primary problem solver & escalation point for complex and urgent technical issues, assessing necessary efforts and trade-offs, and formulating actionable plans for the operator team.
• Serve as liaison between operator team and Operations lead to ensure clear communication and understanding of scope, capacity & resourcing needs.
• With your knowledge and technical expertise in the tools, propose and implement process/ feature optimizations, translate technical specs into easy and understandable operator-facing manuals & process documentation.