Marketing Specialist

Day to day

• Collaborate cross-functionally with Sales Product Customer Success People Operations and other teams across the organization to drive brand awareness lead generation and customer engagement campaigns
• Collaborate with other marketing team members to develop high performing campaigns leveraging testing and data-driven decision making to constantly improve performance
• Manage all strategic and operational elements of multi-channel campaign execution including ideation campaign set-up list strategy and development project management campaign tracking and data analytics
• Work cross-functionally to drive content and campaign effectiveness prospect/customer engagement and funnel advancement
• Experience creating developing and delivering Executive Decks to be used in both Internal external and public presentations Familiar using Google Slides
• Responsible for developing consumer and member engagement strategy sharing data-driven best practices creating robust marketing plans and executing multi-channel marketing campaigns
• Analyze all lead generation campaigns and identify opportunities for campaign optimization and areas in the pipeline requiring additional marketing support
• Work with internal and external shareholders across all Marketing and Sales support initiatives
• Provide go-to-market planning support to ensure high-quality marketing materials are produced and leveraged in the launch and sales process
• Contribute to overall brand messaging and positioning
• Participate in the development of the overall marketing strategy for all marketing channels across all of eVisit