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Marketing Specialist
Skills
Agility TrainingCustomer MarketingDecksLanding PagesMarketing AnalyticsMarketing ProgramsNew Marketing Channels
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Communications Business or a related field or equivalent professional experience
- 5+ years of progressive B2B marketing experience ideally within SaaS FinTech or financial services
- Experience marketing to credit unions community banks or other regulated financial institutions is strongly preferred
- Proven track record of building and executing demand generation campaigns that deliver measurable pipeline impact and revenue growth
- Strong content creation skills with the ability to write clear compelling audience-specific copy across formats
- Hands-on experience with marketing automation and CRM platforms including building workflows scoring models and reporting dashboards
- Proficiency with analytics tools and a data-informed approach to optimizing campaigns and reporting on ROI
- Experience planning and executing event and conference marketing programs from booth strategy to post-event campaign integration
- Working knowledge of design and creative tools sufficient to brief designers review work and produce light-touch assets independently
- Excellent project management skills with the ability to juggle multiple campaigns deadlines and stakeholders without sacrificing quality
- Strong cross-functional collaboration skills with proven success partnering with Sales Product and Client Success leaders
- Comfort operating in a fast-paced high-growth environment with the agility to adapt quickly and take ownership
- Passion for storytelling brand-building and translating complex technical capabilities into clear business value
Day to day
- Own the day-to-day planning execution and measurement of integrated marketing programs that drive awareness demand and pipeline
- Design and run multi-channel campaigns create high-impact content and manage presence at industry events
- Partner closely with Sales Product and Client Success to deliver marketing that fuels measurable revenue growth