Remote Marketing Strategist Job in Nebraska, United States Blue Cross and Blue Shield of Nebraska

Who you are

• Bachelor’s Degree in marketing or a related field and 3-5 years relevant work experience in a marketing role.
• Experience with direct marketing or lead generation marketing.
• Ability to implement a consumer marketing strategy apply it to business goals track and report ROI and adapt plans based on market conditions financial environment and business changes.
• Track record of managing multiple projects within a tight deadline environment.
• Excellent verbal and written communication skills.

What the job involves

• Work collaboratively internally and externally to create and execute annual integrated marketing plans for various products and campaigns.
• Develop a deep understanding of business goals for various group verticals while aligning marketing strategies to drive results that meet those goals.
• Facilitate direct marketing processes and implementations with a particular focus on direct mail digital and fulfillment.
• Create effective messaging for products that is clear and efficient.
• Provide in-depth market industry and competitive analysis.
• Track and analyze effectiveness of marketing campaigns and develop reporting to provide guidance for future marketing initiatives.
• Manage project budgets and coordinate vendor invoices.