RRemoteville
Compass.uol logoCompass.uol

Marketing Strategist

Skills
Content ManagementCorporate EventsCorporate MarketingDigital MarketingGoldmine CRMKey Performance IndicatorsMarket Planning
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing Advertising or related fields
  • Proven experience in planning organizing and executing corporate events
  • Experience with digital marketing
  • Experience in marketing planning
  • Knowledge of online media metrics
  • Creative thinker and data-driven
  • Proven track record of project management and strong attention to detail
  • In-depth knowledge of CRM software and content management systems
  • Excellent communication skills both verbal and written
  • AWS marketing experience with an AWS partner highly desirable and preferable
  • Fluency in English
  • Based in US
  • Fluency in Portuguese or Spanish is a plus.

Nice to have

  • Creative thinker
  • Data-driven
  • Strong attention to detail

Day to day

  • Develop budgets, prospect new suppliers, and propose creative ideas and solutions for co-marketing project activations with international partners.
  • Develop the marketing strategy and allocate co-investments with Compass UOL's international partner.
  • Deeply study the solutions developed by Compass UOL in collaboration with the partner, acting as the bridge between technical teams and the marketing team.
  • Oversee the end-to-end execution of the plan with the creation, events, performance, and press advisory teams, identifying opportunities and areas for improvement.
  • Manages contact points with the partner concerning the operation of the marketing strategy, fiscal documentation, and allocation of the annual budget in demand generation activities.
  • Continuously monitor project KPIs and present performance reports.
  • Uses customer feedback to ensure client satisfaction.
  • Forecasts market trends.
  • Provides analysis and recommendations to the marketing and communications team.
  • Helps shape the brand positioning and narrative while targeting the proper audience, in line with Corporate Marketing.
  • Analyzes sales and marketing key performance indicators.
  • Ensures marketing strategies align with overall local business strategy, and with Corporate guidelines.