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Marketing Strategist
Skills
Content ManagementCorporate EventsCorporate MarketingDigital MarketingGoldmine CRMKey Performance IndicatorsMarket Planning
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing Advertising or related fields
- Proven experience in planning organizing and executing corporate events
- Experience with digital marketing
- Experience in marketing planning
- Knowledge of online media metrics
- Creative thinker and data-driven
- Proven track record of project management and strong attention to detail
- In-depth knowledge of CRM software and content management systems
- Excellent communication skills both verbal and written
- AWS marketing experience with an AWS partner highly desirable and preferable
- Fluency in English
- Based in US
- Fluency in Portuguese or Spanish is a plus.
Nice to have
- Creative thinker
- Data-driven
- Strong attention to detail
Day to day
- Develop budgets, prospect new suppliers, and propose creative ideas and solutions for co-marketing project activations with international partners.
- Develop the marketing strategy and allocate co-investments with Compass UOL's international partner.
- Deeply study the solutions developed by Compass UOL in collaboration with the partner, acting as the bridge between technical teams and the marketing team.
- Oversee the end-to-end execution of the plan with the creation, events, performance, and press advisory teams, identifying opportunities and areas for improvement.
- Manages contact points with the partner concerning the operation of the marketing strategy, fiscal documentation, and allocation of the annual budget in demand generation activities.
- Continuously monitor project KPIs and present performance reports.
- Uses customer feedback to ensure client satisfaction.
- Forecasts market trends.
- Provides analysis and recommendations to the marketing and communications team.
- Helps shape the brand positioning and narrative while targeting the proper audience, in line with Corporate Marketing.
- Analyzes sales and marketing key performance indicators.
- Ensures marketing strategies align with overall local business strategy, and with Corporate guidelines.
